Urban Barn International Women's Day

Urban Barn International Women's Day

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UB has an exceptionally diverse workforce where 80% are female and many of those women bring with them various cultures and experiences. The best way to recognize these women was to let them speak for themselves and show them in their places of excellence.

 

Videos captured women at work in diverse roles. We focussed on creating an unstaged feeling and supported this with insightful quotes from employees regarding their careers. “Equality begins at home,” regardless of age or background or fields of interest typically dominated by men.

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Role: Art Direction, Creative Concepting, Storyboarding, Video Production